For e-comm brands spending £10k–£100k/mo on Google Ads
Your agency's Google Ads
dashboard is green.
Your bank account isn't.
I'm Kieran — an e-comm Google Ads specialist who puts contribution margin first, not ROAS. I fix the disconnect between the ads platform and your P&L, helping you grow the bottom-line — not Google's pockets.
The approach
"Boring" accounts print the most money.
Why profit-first Google Ads accounts outperform ROAS-chasing ones
Growth hacks and platform tricks compound fragility. Nailing feed quality, bid logic, and campaign structure compounds profit. Your CFO will love an account that looks dull from the inside and healthy on the P&L.
Typically 15–30% waste uncovered during the full audit.
ROAS is a vanity metric. Margin is the business.
I optimise to contribution margin, NCAC, and payback windows — the numbers your P&L actually cares about. This means knowing which SKUs drive profit, which categories acquire high-LTV customers, and which campaigns are just burning cash.
Shifts optimisation from platform metrics to business health.
Your incentives and mine are the same.
Flat fee. No % of spend. No markup on ad budget. I have no financial reason to grow your spend — only to grow your margin. That alignment changes how every decision gets made.
No spend-based incentives — ever.
Read more
The Kiezo 3 Step Framework — explained in full, no jargon.
Available services
Most new clients start with an audit — it's the lowest-risk way to see exactly how your account is performing against your P&L before committing to ongoing management.
Audit
Account & Feed Audit
One-off · From £2,500
- 7 Day Profit Leak Audit
- Find exactly where your account is leaking profit vs. just showing poor platform metrics
- SKU-level analysis — which products drive real margin vs. burning budget
- Full GMC feed review: attribute coverage, alignment to search behaviour, tailored for business needs
- Delivered with prioritised fixes, not a long list of observations & tear downs
- No obligation to continue — you own the audit
Account Management
Ongoing Account Management
Monthly retainer · From £3K · 3-month initial term, then rolling
- 90 Day Profit Sprint
- 7 Day Profit Leak Audit included
- Senior specialist managing your account — not passed off to a junior focusing on ROAS
- Contribution margin and NCAC as the actual north stars, tied to your P&L
- Flat fee means I'm incentivised to grow your profit, not your spend
- Daily Slack comms. Weekly performance updates. QBRs in person if requested.
- You always own the account and the data.
Consulting & Training
Consulting & Team Training
Flexible · Negotiated per engagement
- One-off diagnosis sessions for accounts you manage in-house
- Team training on profit-first Google Ads and feed management
- Second opinion on structure, bid strategy, or campaign architecture
- Longer-term fractional partnerships where full handover isn't the right fit
All services are flat fee. No percentage of ad spend. No markup on budget. No financial incentive to grow your spend rather than your margin. That's not a policy — it's a structural commitment to alignment.
Free Tools, Resources & Articles
Know your numbers
before you scale.
Most brands run Google Ads without knowing their true contribution margin per order. These calculators surface the unit economics your agency never shows you — so you can make decisions based on profit, not ROAS.
Start here
UK D2C Unit Economics Calculator
Input your AOV, COGS, ad spend, and returns rate. Instantly see your contribution margin per order, breakeven ROAS, and the point at which scaling actually costs you money.
Open calculatorVertical
Furniture & Home
Vertical
Fashion & Apparel
Vertical
Supplements
Vertical
Beauty & Skincare
Free resource
Grab the RSA template
Pre-structured with all 15 headline slots, description fields and a bulk upload tab for Google Ads Editor. Make a copy and start building.
Free resource
The Ultimate Feed Checklist
40 attributes. Every optimisation lever. Audited in one pass. A clean feed is the highest-leverage work most Shopping accounts never do properly.
Article
The actual KPIs your Google Ads agency should focus on
Most agencies optimise to metrics that look good in a deck. Here's what actually matters for your P&L — and how to hold your account to it.
Frequently asked questions
3-month initial term, then rolling
No lock-ins or expensive buyouts
Flat fee only
No % of spend, markup, or hourly rate
UK e-comm only
Not for B2B or SaaS
You own everything
Ads Account, Merchant Centre. Always.
Slack + Google Meet
Daily comms. No monthly report-and-disappear.
In more detail
Because % of spend creates a structural conflict of interest. I have no reason to grow your budget unless it also grows your profit. Flat fee means our incentives are identical.
Retainers start from £3K per month depending on account complexity and spend level. Audits start from £2,500. No percentage of spend, revenue share, or markup — ever.
No. Google Ads and Merchant Centre only. I'll advise on CRO and tagging where relevant and flag issues, but implementation is outside scope. Specialism over breadth — always.
After the initial 3 months, contracts are rolling. No buyout clauses. No penalty. You keep the account, the data, and all work done. I want clients who stay because it's working, not because leaving is expensive.