Most agencies report on “okay” ROAS while your margins get thinner & cash flow tightens. Dashboards are green but the bank says otherwise.

I fix this disconnect between Google Ads and your P&L, turning your ads account & shopping feed into a new customer growth accelerant by implementing a profit-first framework.

Stop paying for B.S reports, false promises, cookie-cutter account structures and lazy agencies who are only incentivized to increase spend, not profit.

Laptop on a white desk displaying a Google search results page with a query about growing a business with Google Ads.

£5M+ in Managed Spend

〰️

Scale Profitably With Google Ads

〰️

No ROAS B.S

〰️

Decisions tied to your P&L

〰️

Driving New Customer Growth

〰️

Contribution Margin & CLTV North Stars

〰️

Full GMC Feed & Ads Account Audits

〰️

£5M+ in Managed Spend 〰️ Scale Profitably With Google Ads 〰️ No ROAS B.S 〰️ Decisions tied to your P&L 〰️ Driving New Customer Growth 〰️ Contribution Margin & CLTV North Stars 〰️ Full GMC Feed & Ads Account Audits 〰️

Google Ads that grow your p&l - not your roas

GROW The kiezo wAY

1)“Unsexy” Accounts Print the most money

Forget "growth hacks" and black-hat shortcuts. I focus on religiously nailing the fundamentals and leveraging smart automation. To a typical agency, your account might look "boring"- but to your CFO, it looks like a cash machine.

2) Ditch the ROAS Tunnel Vision.

Platform metrics don't pay the bills. I shift the focus to the numbers that actually dictate your scale:

SKU-Level Contribution: Which products drive real profit vs. just burning cash?

Acquisition Gateways: Which categories bring in high-LTV customers vs. one-time shoppers?

Inventory Velocity: Use ads to move old stock and free up immediate cash flow.

Payback Windows: Knowing exactly how long it takes to turn a first-click into money in the bank.

3) Your Growth Partner

No more hopeful button-pushing or "in-platform" reporting that doesn't match your bank statement. Partnering with Kiezo means hiring a growth specialist who understands both the business strategy and how to use Google Ads levers to achieve it.

Four value pillars denoting SKU level contribution margin, CLTV by category, stock liquidation for cash flow & payback windows

AVAILABLE SERVICES

Account Managment

  • Senior e-comm specialist with over 5yrs experience

  • Over £5M+ spend

  • Flat fee retainer - no gimmicks or dishonest incentives to get you to spend more

  • Business objectives translated into account actions

  • Honest feedback with recommendations rooted in what’s best for your business- not my own pocket

  • 3 month fixed contract, then moving to rolling - no lock ins or expensive buy outs

Account & feed AUDITS

  • Account structure review - “Looks good in-platform” vs actual Unit-economics

  • Campaign type analysis - overlap, cannibalization, impact on new customers

  • Performance vs KPIs (contribution margin, NMER, NCAC)

  • SKU-level performance

  • Bid strategies review

  • Attribute detail

  • Attribute coverage

  • Stock-coverage, stock age & velocity adaptions

  • Custom Label usage

  • Hygiene practices - AARs, Location targeting, broken links

Consulting & EXTRAS

  • Available for longer term partnerships and one-off consultations

  • Open to team training & troubleshooting/diagnosis sessions

  • Flexible, variable fees subject to negotiation

Frequently Asked Questions

  • Initial 3 months fixed, then moving to a rolling basis

  • Flat fee retainer. No revenue share, markup or based on number of hours worked.

  • No. I specialise solely within google ads & merchant centre. I always advise on CRO and tagging but do not take responsibility for any implementation.

  • UK businesses only.

  • I never own the ads accounts or GMCs I work in. You should always remain the owner.

  • Yes! I’m open to taking on longer-term contracts provided my approach aligns well with the business

  • Slack for daily comms. G-meet or Teams for calls. In-person meetings are dependent on location but QBRs etc I’m happy to come to client offices.

Have questions that your agency can’t answer? Need a second opinion on account structure or performance?

Fill out the form and get clarity with Kiezo Growth - your scaling partner.