Most agencies report on “okay” ROAS while your margins get thinner & cash flow tightens. Dashboards are green but the bank says otherwise.
I fix this disconnect between Google Ads and your P&L, turning your ads account & shopping feed into a new customer growth accelerant by implementing a profit-first framework.
Stop paying for B.S reports, false promises, cookie-cutter account structures and lazy agencies who are only incentivized to increase spend, not profit.
£5M+ in Managed Spend
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Scale Profitably With Google Ads
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No ROAS B.S
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Decisions tied to your P&L
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Driving New Customer Growth
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Contribution Margin & CLTV North Stars
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Full GMC Feed & Ads Account Audits
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£5M+ in Managed Spend 〰️ Scale Profitably With Google Ads 〰️ No ROAS B.S 〰️ Decisions tied to your P&L 〰️ Driving New Customer Growth 〰️ Contribution Margin & CLTV North Stars 〰️ Full GMC Feed & Ads Account Audits 〰️
Google Ads that grow your p&l - not your roas
GROW The kiezo wAY
1)“Unsexy” Accounts Print the most money
Forget "growth hacks" and black-hat shortcuts. I focus on religiously nailing the fundamentals and leveraging smart automation. To a typical agency, your account might look "boring"- but to your CFO, it looks like a cash machine.
2) Ditch the ROAS Tunnel Vision.
Platform metrics don't pay the bills. I shift the focus to the numbers that actually dictate your scale:
SKU-Level Contribution: Which products drive real profit vs. just burning cash?
Acquisition Gateways: Which categories bring in high-LTV customers vs. one-time shoppers?
Inventory Velocity: Use ads to move old stock and free up immediate cash flow.
Payback Windows: Knowing exactly how long it takes to turn a first-click into money in the bank.
3) Your Growth Partner
No more hopeful button-pushing or "in-platform" reporting that doesn't match your bank statement. Partnering with Kiezo means hiring a growth specialist who understands both the business strategy and how to use Google Ads levers to achieve it.
AVAILABLE SERVICES
Account Managment
Senior e-comm specialist with over 5yrs experience
Over £5M+ spend
Flat fee retainer - no gimmicks or dishonest incentives to get you to spend more
Business objectives translated into account actions
Honest feedback with recommendations rooted in what’s best for your business- not my own pocket
3 month fixed contract, then moving to rolling - no lock ins or expensive buy outs
Account & feed AUDITS
Account structure review - “Looks good in-platform” vs actual Unit-economics
Campaign type analysis - overlap, cannibalization, impact on new customers
Performance vs KPIs (contribution margin, NMER, NCAC)
SKU-level performance
Bid strategies review
Attribute detail
Attribute coverage
Stock-coverage, stock age & velocity adaptions
Custom Label usage
Hygiene practices - AARs, Location targeting, broken links
Consulting & EXTRAS
Available for longer term partnerships and one-off consultations
Open to team training & troubleshooting/diagnosis sessions
Flexible, variable fees subject to negotiation
Frequently Asked Questions
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Initial 3 months fixed, then moving to a rolling basis
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Flat fee retainer. No revenue share, markup or based on number of hours worked.
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No. I specialise solely within google ads & merchant centre. I always advise on CRO and tagging but do not take responsibility for any implementation.
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UK businesses only.
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I never own the ads accounts or GMCs I work in. You should always remain the owner.
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Yes! I’m open to taking on longer-term contracts provided my approach aligns well with the business
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Slack for daily comms. G-meet or Teams for calls. In-person meetings are dependent on location but QBRs etc I’m happy to come to client offices.
Have questions that your agency can’t answer? Need a second opinion on account structure or performance?
Fill out the form and get clarity with Kiezo Growth - your scaling partner.